Giving

Giving to Hallmark Health

You Can Make the Difference!

Whether you donate pennies, dollars or thousands of dollars,  every contribution to Hallmark Health System counts and makes a difference to local residents in need of medical care.  Philanthropic support enhances the health and safety of our patients, their families, and those who live in the communities served by Hallmark Health.   We need and welcome your philanthropic assistance  to maintain and advance outstanding medical care, promote medical education for our employees, and further our mission to provide the highest quality health care to communities in Boston’s northern suburbs.We encourage you to find areas within Hallmark Health System that match your interests, philanthropic  and personal goals, and to contribute to the important work of our system.

Join Us!

Every gift matters. Please contact Denise Flynn at This email address is being protected from spambots. You need JavaScript enabled to view it. or (781) 338-7623 if you’d like to give or simply to speak with her about ways of giving to support the vital work of Hallmark Health System.

Why your gift is so important

Our commitment to the communities we serve is a mission that is supported by donors who understand the vital role that Hallmark Health plays in the delivery of health care services to seniors, children and all family members. Today, contributions of individuals - grateful patients, patients' families, and other friends - have never been more important to our ability to provide all patients with the finest care possible.

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There are many giving programs to choose from, including some which return a stream of income to the donor and/or a loved one for life. Donors can choose to make a gift to a designated hospital, department or program, or make an unrestricted gift that will be used where most needed. Gifts of any size and to any program at Hallmark Health are always deeply appreciated and will make a meaningful difference to Hallmark Health's mission.

 


How to give

There are many giving programs to choose from, including some which return a stream of income to the donor and/or a loved one for life. Donors can choose to make a gift to a designated istock_000007651769largehospital, department or program, or make an unrestricted gift that will be used where most needed. Gifts of any size and to any program at Hallmark Health are always deeply appreciated and will make a meaningful difference to Hallmark Health's mission.

To make a gift by credit card click here or call the Development Office at
(781) 979-6100.

If you would like to make your tax-deductible gift to Lawrence Memorial Hospital, please send your check to:

Development Office
Lawrence Memorial Hospital
170 Governors Avenue
Medford, MA 02155

If you would like to make your tax-deductible gift to Melrose-Wakefield Hospital, please send your check to:

Development Office
Melrose-Wakefield Hospital
585 Lebanon Street
Melrose, MA 02176

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If you would like to make your tax-deductible gift to Hallmark Health Home Care, please send your check to:

Hallmark Health Visiting Nurse Association and Hospice, Inc.
Office of the Executive Director
178 Savin Street, Suite 300
Malden, MA 02148

Please specify on your check if you are giving to a specific program or fund.


Types of Gifts

There are many rewarding and innovative ways that you can support Hallmark Health. Your istock_000006490887largegenerous gift may be designated specifically to any of our hospitals, hospital programs and departments, or designated unrestricted where it will be applied to the areas of greatest need.

Gifts of cash are the most common and immediate ways of showing support. Donors may also make gifts of appreciated securities - including stocks, mutual funds and bonds. In addition, our Development Office would be pleased to speak with you about making a gift to Hallmark Health with assets such as life insurance, real estate, tangible personal property and retirement plans.

Gifts of cash

A gift by check is the most common and convenient way to give to Hallmark Health. Gifts may be made outright or pledged over a period of up to five years. Checks should be made payable to Hallmark Health. If you prefer, you may charge your gift through MasterCard or Visa. If you itemize your tax deductions, your gift is fully deductible up to 50% of your adjusted gross income. Any excess may be carried forward for up to five additional years. If you wish to designate the use of your gift, you may do so at the time you make the gift by enclosing a brief note.

Life income gifts

Donors can make a gift to Hallmark Health and receive immediate financial benefits, including a lifetime stream of income and a charitable income tax deduction. There are several gift vehicles to choose from, such as charitable gift annuities, deferred charitable gift annuities, charitable remainder trusts, charitable lead trusts and pooled income funds.

Annual fund appeal

Many caring friends choose to support the work of Hallmark Health by making gifts to the Annual Fund. Gifts made to the annual fund are of great importance to Hallmark Health because as unrestricted support they may be used, under the direction of the Board of Trustees, to help fund projects that currently have the most significant need or potential.

Tribute gifts

One of the most meaningful ways to remember loved ones, to honor family and friends or to thank a special caregiver is to make a gift to Hallmark Health. When a gift is received, the development office will send a notification of the gift to the honoree, or in the case of a memorial gift, a designated family member.

Bequest gifts

Each year, Hallmark Health receives bequests from the estates of thoughtful individuals who had the foresight to provide for Hallmark Health in their will. Bequests represent an important source of philanthropy for Hallmark Health and are an effective way for donors to make a meaningful gift to the hospital without depleting lifetime assets. Hallmark Health's Development Office can istock_000003795048largeprovide donors with suggested language that they can include in their wills or trusts to support Hallmark Health.

Gifts made through bequest may be designated to any department/division, program or project within Hallmark that holds special meaning for the donor, or may be made unrestricted to be used where most needed.

Hallmark encourages donors to notify the Development Office of their plans to remember Hallmark in their estate plan as Hallmark is honored to recognize donors for such thoughtful support. Naming opportunities, including named endowment funds and capital naming opportunities, are also available for those who have named Hallmark in their estate plan.

Corporate sponsorships

Our commitment to the communities in which we serve extends to corporation and businesses as well. Hallmark needs the generous support of our business community to provide continued outstanding community programs and services. Corporate sponsorships of charitable events and community outreach programs are vital to our success and a great way for your company or business to gain exposure as a valued friend of the Hallmark community. If you would like to help with sponsoring or would like to know more about upcoming Hallmark events, please contact the Development Office.

Company matching gifts

When making a gift to Hallmark, some donors may be able to maximize their giving by taking advantage of an employer's corporate matching gift program. Many corporations have matching gift programs, which allow employees to direct corporate gift money to Hallmark.

Donors should contact their employer's human resources or benefits office to learn if there is a matching gift program. Donors may also qualify under the matching gift program of a company from which they retired, at which their spouse works, or where they serve as a member of the board.


Life Income and Planned Gifts

Donors can make a gift to Hallmark Health and receive immediate financial benefits, including a guaranteed lifetime stream of income and a charitable tax deduction. A summary of benefits includes:istock_000007255985xsmall

  • A stream of income for the lifetime of the donor/or a second beneficiary (often a spouse)

  • A rate of return competitive with current market returns on investments (without the risk)

  • A charitable income tax deduction

  • Relief from capital gains taxes on gifts of appreciated property

  • Membership in a giving society

There are several life income gift vehicles that a donor may choose from, such as charitable gifts annuities, deferred gift annuities, pooled income funds, charitable remainder trusts and charitable lead trusts. Each life income product provides different advantages depending upon the individual needs and goals of the donor. Please contact our Development Office to receive more personalized information about which life income option might be best for you and/or a loved one.

Charitable gift annuities

A charitable gift annuity is a contract between the donor and Hallmark Health that provides advantages for both. Charitable gift annuities are a solid investment in Hallmark Health's future as they form a valuable part of our growing endowment. Charitable gift annuities may be funded with cash, securities or real estate. The minimum gift amount to create a charitable gift annuity is $5,000.

The payout rate on a charitable gift annuity is based on the age of the donor and/or beneficiary at the time the gift is made. The rates are suggested by the American Council on Gift Annuities (ACGA), a volunteer organization comprised of representatives from charitable and for-profit organizations. Hallmark Health Systems follows the rates suggested by the ACGA.

Deferred charitable gift annuities

A deferred charitable gift annuity is similar to a charitable gift annuity except that the payments are deferred to a future date. A donor may defer payments to years when income is needed more, such as retirement. The donor obtains a substantial charitable income tax deduction in the year the gift is made. Because payments are deferred, allowing the principal to grow, the donor enjoys a high payout rate later.

A deferred gift annuity is an excellent way to make a gift and receive a charitable income tax deduction while providing income for the future. Like the charitable gift annuity, the minimum gift amount is $5,000.

Pooled income funds

Pooled income funds are similar to mutual funds. Donors' gifts are joined and assigned a proportionate interest in the fund. Each beneficiary receives a variable income stream for life. A second beneficiary may be named to receive a lifetime income from the gift, and the payout rate does not change.

One of the greatest advantages of making a gift of appreciated securities to one of the pooled income funds is that capital gains taxes are completely avoided. A minimum of $25,000 is needed to join, after which gifts of $5,000 or more may be added at any time.

Charitable remainder trusts

A charitable remainder trust is a personal management plan that provides both a lifetime income and a charitable income tax deduction to the donor. The donor selects the payout rate, usually womenandchildresizebetween 4% and 8%, which gives the donor, and perhaps the donor's spouse or other beneficiary, an income every year for life. The higher the payout rate, the lower the charitable income tax deduction. If the trust is funded with appreciated securities, capital gains taxes are avoided. The trust may be designated to benefit a particular department or program at Hallmark Health or it may be unrestricted.

There are two types of charitable remainder trusts: the annuity trust and the unitrust.

The charitable remainder annuity trust pays a fixed, guaranteed dollar amount, regardless of the trust's investment performance. The income rate is determined at the time the trust is funded. The annuity trust is best for donors who seek a regular, fixed income and prefer to have the satisfaction of knowing the exact amount of the payment in advance. No additional gifts may be added to an annuity trust.

The charitable remainder unitrust pays the donor a predetermined percentage of the fair market value of the trust's assets as re-valued annually. If the trust's assets increase, the donor receives a larger payment, providing a hedge against inflation. Additional contributions may be made to a unitrust.

Charitable lead trusts

Charitable lead trusts are the reverse of charitable remainder trusts in that a stream of income is first paid to Hallmark Health for a number of years (based on a term or a lifetime), after which the remainder goes back to the donor or passes to another non-charitable beneficiary designated by the donor. The stream of income that flows to Hallmark Health is either a fixed amount or a percentage of the value of the trust property, as revalued annually.

A charitable lead trust is a fully taxable trust; the trust pays both income and capital gains taxes, unlike the charitable remainder trust that is tax-exempt. A donor is entitled to a charitable income tax deduction if the donor continues to be taxed on the trust income.

Many donors use a charitable lead trust to reduce or eliminate the gift tax cost of transferring wealth to children or grandchildren and to give appreciated property to heirs without further gift or estate tax liability. A charitable lead trust can be established during a donor's lifetime or by a provision in the donor's will.


Assets to give

Gifts of cash

A gift by check is the most common and convenient way to give to Hallmark Health. Gifts may be made outright or pledged over a period of up to five years. Checks should be made payable to Hallmark Health. If you prefer, you may charge your gift through MasterCard or Visa. If you itemize your tax deductions, your gift is fully deductible up to 50% of your adjusted gross income. Any excess may be carried forward for up to five additional years. If you wish to designate the use of your gift, you may do so at the time you make the gift by enclosing a brief note.

Gifts of appreciated securities

A gift of appreciated securities such as stocks, mutual funds, and bonds can provide attractive benefits. An outright gift of long-term appreciated securities (securities held for more than a year) avoids capital gains taxes and in most cases, the donor obtains a charitable income tax deduction equal to the market value of the securities. For gifts of property, your gift is fully deductible for up to 30% of your adjusted gross income and, like gifts of cash, may be carried forward for five additional years.

Gifts of real estate

You can make a gift of commercial or residential real estate to Hallmark Health and receive substantial financial benefits. You may want to give the property outright to support Hallmark Health and qualify for a charitable income tax deduction based on the appraised value of the property. Additionally, you may use a home or land you no longer want or need to fund a life income gift. A retained life estate allows a donor making an outright gift of a personal residence to retain the right to live in the home for life, while still enjoying substantial financial benefits.

Gifts of retirement plans

Gifting qualified retirement plan assets such as 401(K), 403(b), Keogh or pension plan is anotherwomengardeningresize way to benefit Hallmark Health and receive significant tax savings. Retirement plan assets are often subject to high estate taxes, and the income is fully taxable when received by an individual beneficiary. By naming Hallmark Health as the beneficiary of your retirement plan; you maintain complete control over the assets during you lifetime. Upon death, the plan passes to Hallmark Health free from both estate and income taxes.

Gifts of life insurance

Donors can use life insurance to make a gift by naming Hallmark Health as the owner and beneficiary of a life insurance policy. A donor receives a charitable income tax deduction based on the lesser of the policies fair market value or the net premiums paid. Donors may make gifts of paid-up policies, resulting in a charitable income tax deduction for the policy's cash surrender value.

Gifts of personal property

Donors can make gifts of tangible personal property, such as art, books, antiques and collections to Hallmark Health. A donor's charitable income tax deduction is based on the "related use" of the property, which means that if the property is related to the Hallmark Health's exempt purposes the donor can take a charitable income tax deduction for the full fair market value of the property, up to 30% of the donor's adjusted gross income. If the property is unrelated to the exempt purposes of the charity, the donor can deduct the cost basis of the property. All gifts of tangible personal property must first be approved and accepted by Hallmark Health.


Special Programs and Projects

Donors may choose to direct their gift to any program, project, department, or division at Hallmark Health that holds special meaning for them. Examples include patient care and family support programs, research projects, capital projects, educational initiatives and the work of individual physicians. To obtain information on how to make a gift that supports special programs and projects at Hallmark, please contact the Development Office.

Naming opportunities

Special named funds

Donors are often interested in establishing a specially named fund in honor of or in memory of an individual or family. In other cases, donors will establish a fund in their own names as a cardio bikedemonstration of their commitment to Hallmark. Named funds can be established as permanent endowments or as expendable, current use accounts that will be replenished by future giving.

Specially named funds can support a specific purpose such as patient care, research or educational program or an individual department or division, or can be made unrestricted to be used where most needed. Hallmark's Development Office is happy to work with donors to establish special named funds, either permanent endowments or current use, that support the area or program within Hallmark that holds the greatest meaning for the donor.

Named endowment funds

Named endowment funds provide a permanent bond between the person or family being honored at Hallmark Health. Through a named endowment fund the donor makes a contribution to Hallmark Health, which is carefully managed and preserved in perpetuity to provide, in the name of the person or family being honored, annual income to support an area of Hallmark Health that has been selected by the donor. The minimum to establish a named endowment fund is $25,000. Additional gifts may be made at any time. Many donors will create a bequest or make a life income gift to add to the named endowment fund they created.

Named current use funds

Named current use funds also provide an opportunity for donors to fund, in the name of an individual or family, the work of an area of Hallmark Health that has been selected by the donor. This type of fund differs from an endowment fund in that both the income and the principal of the fund are available for immediate use. The minimum to establish a named current use fund is $5,000. Additional gifts may be made at any time. Donors often add to named current use fund by making gifts to mark special occasions, or through fundraising events.

Capital naming opportunities

Important capital naming opportunities exist throughout Hallmark Health to recognize donors who supports Hallmark Health's capital needs. Donors may choose to name an area that holds special meaning for them in their own names as a demonstration to their commitment to Hallmark Health, or they may choose to name an area in honor or in memory of an individual or family. Capital naming opportunities begin at $10,000. For additional information please contact the Hallmark Health Development Office.

Donor Recognition Societies

The Hallmark Health Associates, Lawrence Associates and the Melrose-Wakefield Associates

The Hallmark Health Associates, Lawrence Associates and Melrose-Wakefield Associates were established to recognize and honor those friends who show their commitment through annual leadership gifts.

The Fellow’s Club:

 

Annual Gifts of $5,000 or more

The Chairman’s Club:

 

Annual Gifts of $2,000 to $4,999

The President’s Club:

 

Annual Gifts of $1,000 to $1,999

The 500 Club:

 

Annual Gifts of $500 to $999

Sponsors:

 

Annual Gifts of $350 to $499

Members:

 

Annual Gifts of $200 to $349

Cook-Guillow Society

Named in memory of Melissa J. Cook, RN, and Gertrude H. Guillow, the Cook-Guillow Society recognizes those with $10,000 or more lifetime giving to Melrose-Wakefield Hospital. Melissa Cook served as superintendent of MWH from 1912 to 1946. Gertrude Guillow, who served as a Trustee of MWH from 1960 to 1978, gave generously in support of the hospital in memory of her husband, Paul K. Guillow.

Hallmark Leadership Society

The Hallmark Leadership Society is an honorary society recently founded to recognize individual donors who have included Hallmark Health or one of its affiliates in their estate planning through a will, trust, life-income gift, or other planned gift.


Contact us


To receive additional information about any of the giving opportunities presented, or if you have any questions about any of our programs or community services, please contact the Development Office at (781) 979-6100 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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