Hallmark Health System reaches out to diverse women through ‘Meet, Mingle and Mammogram’ events

March 29, 2012 – Getting a mammogram can be frightening and full of anxiety for many women, but Hallmark Health System (HHS) has taken a new spin on the important medical test to ensure it’s a more positive experience.

“Meet, Mingle. Mammogram.” offers women the chance to get a mammogram in a relaxed environment that includes spa treatments as well as food, raffles, swag bags and music. Women can come by themselves or in a group to enjoy nail polish changes, hand massages and most importantly get their mammogram.

The American Cancer Society recommends a yearly mammogram starting at age 40. Early detection of breast cancer by a mammogram before it can be felt can save lives.

“We found if we combined health and beauty into one great event women would like it,” said Judy Sadacca, Outreach Manager for Imaging and Cardiac and Endovascular Services. “By adding some fun to the event it took away a lot of the worry. Women have raved about the great time they’ve had at our events and most importantly we helped them get a mammogram, which is so critical.” 

HHS piloted Meet, Mingle. Mammogram. in 2011 after securing a grant from the Massachusetts Affiliate of Susan G Komen for the Cure and has since offered several events geared toward women of various ethnic backgrounds. HHS looked at its primary service area’s population and decided to focus events for Portuguese, Spanish and Haitian-Creole speaking women as well as Asian women. These mammogram parties were held at 101 Main St. in Medford and received high marks from participants.

HHS partnered with organizations like the YWCA of Malden, the Asian Breast Cancer Project and the Massachusetts Alliance of Portuguese Speakers for the events to identify music and food that represented the ethnicities of women attending the event.

HHS is the Official Healthcare Partner of the 2011 Champion Boston Bruins® and includes Lawrence Memorial Hospital of Medford and Melrose-Wakefield Hospital.

For more information about HHS, visit www.hallmarkhealth.org or follow us on Twitter at http://twitter.com/hallmarkhealth.

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Hallmark Health System is the premier, charitable provider of vital health services to Boston's northern communities. The system includes Lawrence Memorial Hospital of Medford; Melrose Wakefield Hospital, Melrose; Hallmark Health Hematology and Oncology Center, Stoneham; The CHEM Center for MRI, Stoneham; Hallmark Health Medical Center, Reading; Hallmark Health VNA and Hospice; Lawrence Memorial/Regis College Nursing and Radiography Programs, Medford and Hallmark Health Medical Associates, Inc. Hallmark Health is affiliated with Massachusetts General Hospital for cardiology and Tufts Medical Center for neonatology and the Joslin Diabetes Center for diabetes care.

 


 

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